Brand Building, Identity and Messaging
Respected technology pioneers, industry leaders, and some of today’s most exciting tech startups rely on ContentOne for the words and images that make their brands shine.
ContentOne understands technology. Our clear, concise, accurate and carefully positioned content adds powerful, persuasive impact to your Website, trade show presence, collateral, video, product and news announcements, and other communications.
Positioning identifies the benefit of your product or service and how it is unique in the market. We believe this is important because most industries are crowded with competitors. An understanding of what makes a company different from its competitors enables marketers to develop programs designed to create a certain impression in customers’ minds.
Branding includes the identity and the promise. The identity consists of a combination of the name, symbol, tag line and design that helps to differentiate your company or product. Equally important is the promise made to your customers in every interaction with your brand. Your product may look cool, come in the latest colors and with keepsake packaging, but if the user experience is poor, your brand may suffer.
Messaging is how you tell the story of your company’s position and brand. It conveys the unique benefits identified in positioning and the promise made through the brand. Messaging must be compelling to make the company stand out among competitors and defensible in order to be believable.
ContentOne helps companies develop the positioning, branding and messaging that drives success in the marketplace.