Magazine Articles / Contributed Articles
ContentOne Development is not a public relations agency, but we’ll work with your agency or in-house PR staff to create contributed articles (also called ghost-written articles by some) that name one of your executives as the author. These are submitted to publications or Web sites to help articulate your vision and industry views to your industry and targeted markets.
Contributed articles rarely focus on a company’s own product. They are opportunities to spell out the need for a solution rather than to promote the solution itself. How-to articles or articles that enumerate the benefits of using a technology don’t need to specifically articulate why your products are the best in the industry. However, the author of a contributed article will be viewed as an industry expert, and it’s important to constantly promote the expertise of your company executives.
No matter what messages and strategies you choose, ContentOne can craft the contributed articles you need to help drive your media relations campaigns and thought leadership initiatives.