Your spokesperson may have as little as 30 to 60 seconds to deliver your message during a media interview. In today’s media environment, effective communication is more critical than ever.
That’s why ContentOne provides specialized media training programs for traditional broadcast and social media, to ensure that you will deliver key messages succinctly, and articulate memorable sound bites that help your leadership team become quotable and sought-after sources.
With a 24-hour news cycle, YouTube and the need for dynamic Web content, the opportunities to be an industry expert are endless. Technology, like Skype video calling, enables news organizations to interview people from all over the world regardless of time and location. It is now more than important than ever to know your key messages and be prepared for anything.
Our team of former television/radio anchors, reporters and producers use cameras, lights, wireless microphones and ear buds to simulate real telephone, radio and television interviews.
Participants learn how to handle one-on-one interviews, “in-your-face” CNBC-style interviews and the ever-dreaded “60 Minutes” ambush interview. Participants learn how to use key messages and media sparklers to stay on track of their agenda. You’ll walk out of our training session with the confidence and expertise to handle any scenario.
This training is a must for anyone who deals with traditional and social media.