Social Media and Blogs
ContentOne is highly skilled at contacting relevant bloggers, tracking keywords and phrases to monitor online communities, and communicating with bloggers to influence their expressed opinions. Through our blog monitoring programs, ContentOne tracks marketplace conversations to identify opinion leaders and key issues, and measure the spheres of attention that develop around those conversations. With this data, we can make informed decisions with our clients about whether to engage in these conversations, and if so, provide a detailed outreach strategy.
We can also curate and manage online forums or special interest groups that deliver valuable insights to your marketing and product development teams and assist in developing more innovative products. Online communities can promote a product and your company’s reputation if you engage with them in the right way. The ContentOne Social Marketing Team is highly skilled at identifying the influential online communities, monitoring discussion threads to capture community feedback on a company or product, and strategizing how to engage with forum members to help drive positive perceptions.
ContentOne helps companies determine whether it makes sense to participate in popular social networking sites and pursue social media resources with relevant audiences. When building a company presence on Facebook to promote a new product, developing a user group on LinkedIn to align a company with an industry trend; or attracting the right network of followers on Twitter, ContentOne can assist you in leveraging the most effective social communications channels.