Trade Show and Event Support
For more than 15 years, ContentOne has been helping our clients prepare for technical conferences, technology trade shows and events. During the critical weeks before the event, we can relieve the pressure of rapidly developing launch materials, product collateral, videos, presentations, booth materials, awards applications, invitations and direct mail offers, backgrounders, white papers, technical papers, press releases, analyst materials, lead development documents and virtually all show-related content.
During the show, we will plan, schedule and manage your on-site meetings with the trade press, business press and industry analysts to maximize the media coverage you get from attending the event.
As an option, we can setup your booth before the show and provide technically-savvy professional personnel to staff your booth, work on the floor meeting with attendees and qualifying prospects, and referring only qualified leads to your sales force for follow up.
What’s the best way to staff and manage a trade show booth?
Many companies rely on their sales or marketing people to stand in the booth hour after hour and speak with attendees who stop by with questions and random comments. Other organizations prefer to keep their sales people in the field making presentations to customers and booking revenue, while trade shows are staffed and managed by our experienced, technically-astute show support team.
ContentOne has managed or staffed nearly 50 technical conferences and technology trade shows over the past 15 years. You can save thousands of dollars in travel and lodging costs by depending on us to set up your booth, work on the floor meeting with attendees and qualifying prospects, and referring only qualified leads to your sales force for follow up.
This eliminates exhausting and unproductive trade show drudgery and enables your sales team to do what they do best — close business deals from a qualified sales pipeline. It’s a cost effective way to promote your company at important industry gatherings without pulling your sales people away from their jobs for three to five days and flying them across the country to a distant or unfamiliar city.
We have technology-savvy people available to work in San Francisco, Silicon Valley, San Jose, Sacramento, Los Angeles, Long Beach, Anaheim, San Diego, Las Vegas, Washington, Philadelphia, New York, Boston, Chicago and other major convention center locations who can learn your product line in a matter of hours and represent your company as professionally and effectively as your own sales staff.